By P. Zakosh. Georgia Institute of Technology.
This cavalcade over many centuries can be read as a subversive tract on how to lead order neurontin 300 mg visa. Labévière shows how radical Islamic fundamentalism spreads its influence on two levels cheap neurontin 300 mg amex, above board cheap neurontin 300mg on-line, through investment firms, banks and shell companies, and clandestinely, though a network of drug dealing, weapons smuggling and money laundering. JEANNINE VERDÈS-LEROUX DECONSTRUCTING PIERRE BOURDIEU Against Sociological Terrorism From the Left Sociologist Pierre Bourdieu went from widely-criticized to widely-acclaimed, without adjusting his hastily constructed theories. Turning the guns of critical analysis on his own critics, he was happier jousting in the ring of (often quite undemocratic) political debate than reflecting and expanding upon his own propositions. Verdès-Leroux has spent 20 years researching the policy impact of intellectuals who play at the fringes of politics. She suggests that Bourdieu arrogated for himself the role of "total intellectual" and proved that a good offense is the best defense. A pessimistic Leninist bolstered by a ponderous scientific construct, Bourdieu stands out as the ultimate doctrinaire more concerned with self-promotion than with democratic intellectual engagements. Upon the death of this visionary and despotic reformer, the great families plotted to come up with a successor who would surpass everyone else — or at least, offend none. But there were only women — Catherine I, Anna Ivanovna, Anna Leopoldovna, Elizabeth I. These autocrats imposed their violent and dissolute natures upon the empire, along with their loves, their feuds, their cruelties. Born in 1911 in Moscow, Troyat is a member of the Académie française, recipient of Prix Goncourt. JEAN-MARIE ABGRALL HEALING OR STEALING — Medical Charlatans in the New Age Jean-Marie Abgrall is Europe’s foremost expert on cults and forensic medicine. He asks, are fear of illness and death the only reasons why people trust their fates to the wizards of the pseudo- revolutionary and the practitioners of pseudo-magic? We live in a bazaar of the bizarre, where everyday denial of rationality has turned many patients into ecstatic fools. While not all systems of nontraditional medicine are linked to cults, this is one of the surest avenues of recruitment, and the crisis of the modern world may be leading to a new mystique of medicine where patients check their powers of judgment at the door. Mind and Body 132 APPENDIX: Letters from Patients 170 INDEX 185 Introduction This book is the successor to Mind Over Back Pain, which was published in 1984. It described a medical disorder known as the Tension Myositis Syndrome (TMS), which I have had reason to believe is the major cause of the common syndromes of pain involving the neck, shoulders, back, buttocks and limbs. In the years since that first publication I have further developed and clarified my concepts about how to diagnose and treat TMS, hence the necessity for this book. Over the years the increasing incidence of these pain syndromes has created a public health problem of impressive proportions. One continues to see the statistic that somewhere around 80 percent of the population have a history of one of these painful conditions. An article in Forbes magazine in August 1986 reported that $56 billion are spent annually to deal with the consequences of this ubiquitous medical disorder. It is the first cause of worker absenteeism in this country and ranks second behind respiratory infections as a reason for a doctor visit. After a few million years of evolution, has the American back suddenly become incompetent? It is this books purpose to answer those and many other questions about this widespread problem. The thesis will be advanced that, like all epidemics, this one is the result of medicines failure to recognize the nature of the disease, that is, to make an accurate diagnosis. The plague ravaged the world because no one knew anything about bacteriology or epidemiology at the time. It may be hard to believe that highly sophisticated twentieth-century medicine cannot properly identify the cause of something so simple and common as these pain disorders but physicians and medical researchers are, after all, still human and, therefore, not all-knowing and, most important, subject to the enduring weakness of bias. The pertinent bias here is that these common pain syndromes must be the result of structural abnormalities of the spine or chemically or mechanically induced deficiencies of muscle. Of equal importance is another bias held by conventional medicine that emotions do not induce physiologic change.
Not all reasons were con- ceded by all healthcare organizations at the same time buy neurontin 400 mg on line, but different reasons were cited under varying circumstances buy 800mg neurontin with amex. The following justifications below began to be put forth to support marketing efforts during this period discount neurontin 300mg line. Building Awareness With the introduction of new products and the emergence of an informed consumer, healthcare organizations were required to build awareness of their services and expose target audiences to their capabilities. Improving Market Penetration Healthcare organizations were faced with growing competition, and marketing represented a means for increasing patient volumes, revenues, and market share. With few new patients in many markets, marketing was critical for retaining existing customers and attracting customers from competitors. Increasing Prestige For many healthcare organizations, especially hospitals, it was felt that suc- cess hinged on being able to surpass competitors in terms of prestige. If prestige could be gained through having the best doctors, latest equip- ment, and nicest facilities, these factors needed to be conveyed to the general public. Attracting Medical Staff and Employees As the healthcare industry expanded, competition for skilled workers increased. Hospitals and other healthcare providers found it necessary to promote themselves to potential employees by marketing the superior ben- efits they offered to recruits. Serving as an Information Resource As healthcare became more complex and healthcare organizations began to offer a growing array of services, organizations needed to constantly inform the general public and medical community about the products they had to offer. Whether through press releases or recorded telephone announcements, there was growing pressure to "get the word out. Whether it involved convincing consumers to decide on a par- ticular organization’s services or speed up the decision-making process, marketing was becoming increasingly important. The Challenge of Healthcare M arketing 47 Offsetting Competitive Marketing Once healthcare organizations realized that their competitors were adopt- ing aggressive marketing approaches, they began to adopt a stance of defen- sive marketing. They felt compelled to respond to the gambits of competitors by outmarketing them. Summary The marketing of healthcare goods and services is not comparable to the marketing that takes place in any other industry, and in this regard health- care marketing presents special challenges. Healthcare is different from other industries in terms of character- istics inherent in the industry and the attributes of its buyers and sellers. Healthcare does not involve a "market" in the normal sense of the term, nor does it have the established patterns of financing that other industries possess. The goals of healthcare providers are often diffuse and, unlike other industries, they may provide services that do not, and even are not expected to, make a profit. The variety of healthcare organizations and their various patterns of ownership set them apart from other organizations. The mix of private- sector healthcare and government-subsidized health services in the United States creates a perplexing situation for one seeking to understand the oper- ation of the system and marketing’s role in it. In many communities pri- vate-sector hospitals seek to attract the most desirable patients and are willing to allow the less-desirable patients (i. Healthcare is differentiated in terms of the distinctive goods and services it offers its clients. Health professionals have not traditionally thought in terms of "products," and it is often difficult for them to con- ceptualize the products that are being offered. Health professionals them- selves are also different from professionals in other industries. They may not have an appreciation of standard business practices and invariably place clinical concerns over financial concerns. The incorporation of marketing functions in healthcare has been fur- ther limited by the existence of a number of misconceptions (even myths) about marketing held by healthcare professionals and, to a lesser extent, healthcare consumers. The existence of these misconceptions resulted in the preclusion of marketing as even a topic of discussion in U.
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